URBE is a coffee shop located in São Paulo that offers a variety of drinks, food, and coffee at any time of the day. In particular we have our own products, including special coffees produced on our plantations. The entire process is carefully monitored to deliver the highest quality when enjoying that perfect cup of coffee.

I conducted a branding study and to convey the brand's personality I incorporated an urban vision represented in the typography. This typography adds even more personality, whether used with or without accompanying graphic elements